Gemfields new global marketing campaign for emeralds will run in leading Asian publications
London, England – For centuries, beautiful women have adorned themselves in emeralds. They were Cleopatra’s treasure, gifted from Napoleon to Josephine, collected by Maharani Gayatri Devi and owned by screen legends such as Marlene Dietrich, Greta Garbo and Elizabeth Taylor. In an initiative to rebrand Zambian emeralds worldwide, Gemfields is debuting the world’s first emerald advertising campaign: “Uniquely You.”
“In recent years, emeralds have seen a resurgence in popularity on the red carpet and with stylish women worldwide,” notes Ian Harebottle, Gemfields CEO. “This is a perfect starting point in terms of our clear message on Gemfields emeralds, including the innate characteristics of the gemstone, ethical mining concerns and its significant value.”
The tagline, “Uniquely You”, references both the gemstone and the woman who wears it. The precious gem’s distinct, regal quality makes it “Uniquely You” and adds an individual elegance to each wearer. The campaign will reintroduce affluent women to the defining and alluring characteristics of the fabled green gemstone.
InColor - Spring '11 in Electronic version
Some highlights from this latest issue include:
Laos – Land of A Million Elephants… and Sapphires
By Richard W. Hughes, Auslan Ishmael, Flavie Isatelle, and Peter Wang
Potential for Modernization of Small-Scale Gemstone Miners – The Case of the Tsavorite Mines in Southeast Kenya
By Dr. Cedric Simonet, Chairman, Kenya Chamber of Mines
Three-Dimensional X-Ray Radiography – A New Technique for Gemstone and Pearl Testing
By Thomas Hainschwang
Emeralds from South America – Brazil and Colombia
By Dr. Dietmar Schwarz, research manager, Gübelin Gem Lab, Lucerne, Switzerland, Dr. Julio César Mendes, professor of geology and gemology, Federal University of Ouro Preto, Minas Gerais (UFOP); and Dr. Leo Klemm, analyst, Gübelin Gem Lab, Lucerne, Switzerland; Paulo Henrique S. Lopes, engineer, geologist, mining consultant.
Clinohumite – The Mountain Fire
By Yuri Zhukov, Expert Gemologist, Master’s Degree Geology, Moscow, www.gemunit.com
GemTechLab – Filling the Communication Gap Jewelry Art
By Rayan Innue
Glauco Cambi – Passionate Conflict
By Diana S. Zimmerman
VicenzaOro First Opens in a Blaze of Color
By Cynthia Unninayar
Timely Colors at SIHH 2011
By Cynthia Unninayar
Terra Spinel, Terra Firma
By Delphine Leblanc, GG
Color in Tucson
By Cynthia Unninayar
YANGON, Myanmar (AP) — Myanmar earned more than $2.8 billion from the sale of jade, gems and pearls at its annual gems auction this month, a report said Saturday.
The weekly Voice news magazine said 16,939 lots of jade, 206 lots of gems and 255 lots of pearls were sold through competitive bidding to fetch the record-high revenue. It said 8,719 local and foreign gem merchants took part in the 48th annual event, held in the capital, Naypyitaw, according to an official from the Union of Myanmar Federation of Commerce and Industry. read more...
As always ‘la crème de la crème’ of Hollywood's A-listers made impressive fashion and jewelry statements at the 83rd annual Academy Awards at the Kodak Theater in LA, on February 27. The jewelry and fashion styles displayed were invigorating, reassuring and positively colorful. Floor-length gowns and column dresses dominated, while short trains also seemed to be trendy. In terms of color trends, the palette was in dark hues, prominent with reds and plentiful with a shade of nudes. Metallic dresses added notable sparkle. Jewelry was mainly worn in contrast and lent pops of color to the gowns. Following a trend of the last few years, earrings and bracelets were more present than brooches and statement necklaces.
Green, as in emerald, was definitively the strongest color to take the stage on the red carpet this year. Among those featured were gorgeous emerald jewels worn by past and present nominees.
TanzaniteOne Limited said it has unearthed the third-largest high quality gemstone ever mined in the decade that it has been operating. The 12,100-carat tanzanite stone, weighing 2.42 kg, was discovered at the firm’s main tanzanite project in the Simanjiro district of Tanzania. It is believed to be the third-largest tanzanite ever found, and the stone is undergoing analysis, including colour and clarity grading. The stone is likely to be cut into smaller, but nonetheless large stones, at the firm’s own cutting facility at the TanzaniteOne mine site. read more...
Trends Shaping Jewelry Design
By Style Expert Michael O’Connor
Entire companies have been built around following celebrity trends. The reason is that what celebrities wear has a huge impact on what consumers want to buy and consequently, on what retailers want from manufacturers. Consumer purchasing, however, is not always a direct “like it – buy it” scenario and is contingent upon the consumer tailoring a favorite celebrity look to meet every day reality. As a fashion accessory, jewelry must walk the fine line between what consumers want, what is accessible and what fashion sets the stage for.
For generations, the fashion industry has spurred annual sales with seasonal introductions that become consumer “trends”. This “trending” was noted as early as the 1800’s when American author Henry David Thoreau said, “Every generation laughs at the old fashions but religiously follows the new”. We all follow fashion trends to some extent. The fact is that we have no real choice. No matter what we purchase, whether season’s late or on sale, is a result of fashion trends dictated by designer aesthetics, merchandiser’s needs, editor’s visions, publicist’s influence and celebrity style choices. Jewelry styles also trend, but in fashion’s footsteps. As an accessory, jewelry design is formed and framed by clothing lines, what materials are used and what colors, combinations and looks are fashionable.
After five and a half months one of the most interesting exhibitions held in the Harry Oppenheimer Diamond Museum has come to a close. It was the "And Thou Shalt Breathe Life into A Gem" (Curators Yehuda Kassif – Israel, Gaby Pauly – Germany), an exhibition that brought some of the finest gemstone carvings made in Idar Oberstein to the Israeli public.
The Harry Oppenheimer Diamond Museum in Ramat Gan had approached the Stiftung Deutsches Edelsteinmuseum in Idar Oberstein asking them to lend rare and special exhibits in order to organize a special exhibition of carvings, artifacts and jewelry that was produced by cutters there.
CIBJO is the international jewellery confederation of national trade organizations. CIBJO's purpose is to encourage harmonization, promote international cooperation in the jewellery industry and to consider issues which concern the trade worldwide. CIBJO's chief mission is to protect consumer confidence in the industry. Click here to go to the CIBJO website for more information
Milan, Italy, February 10, 2011 -- CIBJO, the World Jewellery Confederation has announced the details of a gemmological mini conference that will be held ahead of the 2011 CIBJO congress in Porto, Portugal. Following the success of "Ruby Day," which took place during the 2010 CIBJO Congress in Munich, Germany, "Emerald Day" represents the second gemmological mini conference in CIBJO Congress history.