Not necessarily colourless
It really is not our job here at the International Colored Gemstone Association to tell you all about diamonds. However, diamond is the modern birthstone for April, so we would like to take this opportunity to say a few words about fancy coloured diamonds, which are more to our taste than the colourless type: they're rarer, more valuable, and a great deal more colourful (although the colours do tend to be a little on the pale side).
Fancy coloured diamonds are not a mass-market product such as those which are advertised everywhere and sold by numbers. They have more personality than that. Fancy coloured diamonds are almost as much fun as coloured gemstones! Like coloured gemstones, each one is different. They come in fabulously expensive pale pinks and blues, pale to bright yellows, oranges, greens, and all those brown colours that are now given names like cognac and champagne. So, buy a diamond instead of a coloured gemstone if you must, but at least consider a fancy coloured one which will give your jewellery more character, more individuality and more colour!